A digital product is software, firmware, or a connected device that delivers a digital function and can therefore be exposed to cyber risk. Examples include apps, cloud services, routers, smart appliances, industrial controllers, and other internet-connected systems. In cybersecurity regulation, digital products may be required to meet baseline security controls throughout their lifecycle.
This term matters because attackers often target the product itself, not just the network around it. Weak authentication, insecure updates, exposed interfaces, and poor vulnerability handling can turn an ordinary product into an entry point for intrusion, data theft, or botnet enrollment. Defenders treat the product as part of the threat model: they build security in from design, support patching, accept vulnerability reports, and verify that updates are signed and delivered safely. In practice, “digital product” is the unit of responsibility for both compliance and defense.