Urgency messaging refers to marketing tactics that create a sense of time pressure or scarcity to encourage quick action from consumers. Common examples include countdown timers, limited-time offers, or notifications about low stock levels. These messages are designed to trigger a fear of missing out (FOMO), prompting users to make decisions faster than they might otherwise. While urgency messaging can boost sales and engagement, it is also used in phishing and scam campaigns to manipulate individuals into responding hastily, often without proper scrutiny.