In cybersecurity and online reputation management, suppression refers to the process of reducing the visibility of negative or unwanted online content. This is typically achieved by promoting more positive or neutral material, such as favorable articles, reviews, or social media posts, so that these appear higher in search engine results. Suppression does not remove the negative content but pushes it down in search rankings, making it less likely to be seen by users. This strategy is used by individuals and organizations to protect their digital reputation and minimize the impact of damaging information. It is important to distinguish suppression from content removal, as suppression focuses on burying rather than deleting content.