Social commerce refers to the integration of online shopping and social media platforms, allowing users to discover, research, and purchase products directly within social networks. By blending content, entertainment, and shopping, social commerce leverages user engagement, peer recommendations, and influencer marketing to drive sales. This approach streamlines the buying process, making it more interactive and social. Features such as shoppable posts, in-app checkout, and live-streamed sales events enhance the user experience, enabling brands to connect with customers in a more personal and immediate way. Social commerce is increasingly popular as consumers seek convenience and trust recommendations from their online communities.