Situated trust in cybersecurity refers to the confidence users develop in a system or service based on direct, consistent, and transparent interactions, rather than relying solely on external reputation or generalized assurances. This form of trust is context-dependent, emerging from the specific circumstances and behaviors experienced by the user during their engagement with the system. For example, a user may develop situated trust in an online banking app after repeated, reliable transactions and clear communication about security measures, even if the app is not widely known. Situated trust emphasizes the importance of ongoing, transparent actions and user experience in fostering trust, rather than depending exclusively on prior reputation or third-party endorsements.