Risk in cybersecurity refers to the potential for loss or damage when a threat exploits a vulnerability in an organization's systems, data, or operations. It is a measure of the likelihood and impact of cyber threats, such as data breaches, malware attacks, or unauthorized access. Organizations assess their unique risks to prioritize security efforts and tailor protections, rather than relying on generic solutions. Effective risk management helps allocate resources efficiently and strengthens overall security posture by addressing the most significant threats.