Public shaming in cybersecurity refers to the tactic where attackers expose victims' identities or sensitive data online to pressure them into complying with demands, such as paying a ransom. This method is commonly used in ransomware attacks, where cybercriminals threaten to publish stolen information if the victim does not cooperate. The goal is to leverage reputational damage or embarrassment as a form of coercion, increasing the likelihood that victims will meet the attackers' demands.