Process masquerading is a cybersecurity technique used by malicious software to disguise itself as a legitimate process or program running on a computer. By adopting the name, icon, or other characteristics of trusted applications, malware can evade detection by users and security tools. This deception makes it harder to identify and remove the threat, as it blends in with normal system activity. Process masquerading is commonly used in cyber attacks to maintain persistence and avoid being flagged during security scans.