Personalization is the process of tailoring digital experiences, content, or services to individual users based on their habits, preferences, or personal data. This can include customizing website layouts, product recommendations, or security settings to better match a user’s needs and behaviors. In cybersecurity, personalization can enhance user experience and security by adapting authentication methods or alerts according to user profiles. While it offers convenience and relevance, it also raises privacy considerations, as it often relies on collecting and analyzing personal information.