A native app is a software application developed specifically for a particular operating system or device, such as iOS, Android, or smart TVs. Unlike web or hybrid apps, native apps are installed directly onto the device and can fully utilize its hardware and features, offering better performance, security, and user experience. For example, the Netflix app installed on a smart TV is a native app, as it is designed to run directly on that device rather than being accessed through a web browser or cast from another device.