Made for Kids (MFK) is a YouTube label applied to videos or channels that are specifically directed at children under 13. When a video is marked as MFK, YouTube enforces additional privacy protections, such as disabling personalized ads, comments, and notifications, to comply with laws like COPPA (Children’s Online Privacy Protection Act). Content creators are required to designate their videos accurately, as mislabeling can lead to penalties. This designation helps safeguard children’s privacy and ensures that their data is not collected or used for targeted advertising, making YouTube a safer platform for young viewers.