A free trial funnel is a marketing strategy commonly used by cybersecurity companies and SaaS providers. It involves offering potential customers free, limited-time access to a product or service. The goal is to allow users to experience the value and features firsthand, thereby increasing the likelihood that they will convert to paying customers once the trial period ends. In cybersecurity, free trials often help users evaluate protection levels, usability, and compatibility with existing systems before making a purchase decision. Effective free trial funnels include onboarding guidance, reminders, and calls-to-action to maximize conversion rates.