Fintech, short for financial technology, describes the use of innovative digital tools, software, and platforms to improve and automate financial services. This includes online banking, mobile payment apps, peer-to-peer lending, investment platforms, and more. Fintech companies leverage technology to make financial transactions faster, more secure, and more accessible, often disrupting traditional banking and finance models. The goal is to enhance user experience, reduce costs, and increase efficiency in managing money for both consumers and businesses.