Due care in cybersecurity refers to the reasonable steps and precautions that an organization or individual is expected to take to protect information assets and systems. It involves actions that a prudent professional would undertake to fulfill their responsibilities, comply with legal and regulatory requirements, and meet industry standards. Demonstrating due care means that one has acted with the appropriate level of attention and diligence to prevent harm or security breaches. Failure to exercise due care can result in liability if a security incident occurs and it is determined that reasonable measures were not taken. This concept is fundamental in risk management and legal contexts within cybersecurity.