In cybersecurity and digital marketing, conversion rate refers to the percentage of users who complete a desired action on a website or platform, such as making a purchase, signing up for a newsletter, or downloading a file. It is calculated by dividing the number of successful conversions by the total number of visitors, then multiplying by 100 to get a percentage. Monitoring conversion rates helps organizations assess the effectiveness of their security measures, user interface, and marketing strategies. A higher conversion rate indicates that more users are taking the intended actions, which can reflect both strong user trust and effective security practices.