C2PA, or the Coalition for Content Provenance and Authenticity, is a technical standard designed to add secure, tamper-evident information to digital media such as images, videos, and documents. This standard allows creators and publishers to attach metadata that verifies the origin, authorship, and any modifications made to the content. By providing a transparent record of a media file’s history, C2PA helps combat misinformation, deepfakes, and unauthorized alterations. It is widely supported by leading technology and media organizations to promote trust and authenticity in digital content.