Brand impersonation is a cybercrime tactic where attackers mimic the logos, names, styles, or overall identity of well-known companies to deceive individuals. This technique is commonly used in phishing emails, fake websites, and social media scams to trick victims into sharing sensitive information, such as passwords or financial details. By copying trusted brands, cybercriminals increase the likelihood that targets will believe the communication is legitimate, making them more susceptible to fraud or malware. Protecting against brand impersonation involves vigilance, verifying sources, and using security tools to detect suspicious activity.