Analytical cookies are small data files stored on a user's device that collect information about how visitors interact with a website. These cookies track metrics such as page visits, time spent on pages, and navigation paths. The data gathered helps website owners understand user behavior and identify areas for improvement. Analytical cookies do not usually collect personal information and are mainly used for statistical analysis. By analyzing this data, businesses can optimize website performance, enhance user experience, and make informed decisions about content and design. Common analytics tools, like Google Analytics, rely on these cookies to provide detailed insights into website usage.